Impact of Advertising on Consumer Buyer Behaviour The WritePass Journal

Impact of Advertising on Consumer Buyer Behaviour Introduction Impact of Advertising on Consumer Buyer Behaviour IntroductionElements of marketingHow sales messages are presented through AdvertisementsBehavioral targeting and the psychology of marketingResearch on factors affecting Consumer BehaviorModels used for influencing Consumer BehaviorConclusionReferencesRelated Introduction Advertising used properly is a major tool in the hands of marketing managers which helps enable them to sell products, services and ideas. The idea is to sell products to the consumers.   This has been proved by the fact that companies are investing a lot of time and resources into developing ad campaigns for their products Advertising has gone through many phases. The first era was production-oriented.   Here mass production was seen as a means to selling products by pumping in huge volumes into the market place. As a result demand exceeded supply; hence there was no need to advertise products (Holt, D,1983). They sold themselves. However with the passing of time and due to rising competition, surplus goods were available. As a result of this companies were required to sell their products using a sales oriented mechanism. This typically involved pitching in their products, highlighting their USP’s, so as to convince customers to buy their products rather than their competitors. As a result products became de linked to the volumes in which they were being produce (Belk, Russell.1974). To better approach the problem of selling companies tried many techniques. These techniques combined with the support activities of marketing can be called as advertising. Advertising has been considered important since the time when trade started, then was the time for advertising by mouth, now we have different media platforms for the same purpose. But still the traditional word of mouth holds the best appeal in respect to all advertising platforms. In its initial phases advertising was limited in both time and space. Broadcast commercials are generally 10 to 60 seconds in length. Print ads are generally no larger than two pages, and often much smaller. Advertising therefore needed to do its job in an effective manner. Its primary tasks were to capture the consumers attention, identify itself as being aimed at meeting the needs of that consumer, identifying the product, and delivering the selling message. Elements of marketing Marketing generally consist of advertisements to the target audience. This is in the form of: 1. Copy This consists of words, either spoken or printed that carry a message thereby helping the reader to form an opinion about the subject. 2.   Illustrations Copies can be augmented with the use of pictures, photographs or diagrams. The aim here is to convince the reader to buy the product. Most ads have a mixture of copy and illustration, in size and scope, depending upon how the advertiser wants to convey his sales message. It also depends upon the nature of advertising and the budget for advertising. How sales messages are presented through Advertisements There are two basic ways of presenting a sales message: intellectually and emotionally. An intellectual presentation depends on logical, rational argument so as to convince a consumer to buy the product or service. For example, for many television purchasers, buying doesnt depend on what the case looks like or what effect the machine might have on their social life. What theyre looking for is technical information, what is its resolution, whether it has HDMI, whether it supports USB functionality. The most important part is that of the sales message. This message must encapsulate all the benefits, features of the product and capture all the unique benefits that a consumer might have if he purchases this product vise vie the competitors product. The second basic way to present a sales message is emotionally. In an emotional presentation, here there is a concentration on other aspects of the consumers bundle of values: social, psychological, economic. Here they are clubbed together with core bundle of values. For example, the presentation shows how the product or service enhances the audiences social life by improving their snob value or self-esteem, or how it will increase their earning power. Behavioral targeting and the psychology of marketing Model for buying behavior: Sandhusen, Richard L.: Marketing (2000, S. 218) Decision making plays a huge role in the purchase behavior of consumers. Behavioral marketing can be used to target consumer segments based on the following parameters: 1. Individual factors These include intrinsic factors such as personality, lifestyle, age and income of the individual. 2. Group Influencers These include all those factors that inadvertently help an individual identify himself with a certain class or standing in the society. These could include peer groups, friends, family and culture. 3. Physical environment Factors such as geographical proximity, location climate etc, which vary from place to place. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how Consumers think, feel, reason, and select between different alternatives i.e. brands, products, and retailers. The behavior of consumers while shopping or making other marketing decisions. Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome. How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer? How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer? Research on factors affecting Consumer Behavior Based on P. Kotler’s framework for consumer buying process The advent of technology has helped us in mapping the factors that influence consumer buying behavior. These can be grouped as: What brand in a given product category was bought during the last, or a series of past, purchase occasions Whether, and if so, how many times a consumer has seen an ad for the brand in question Whether the target brand   is on sale during the store visit Whether any brand had preferential display space The impact of income and/or family size on purchase patterns Relationship marketing has come up in a big way in influencing consumer behavior. Relationship managers have come to symbolize the increasingly blurred line between marketing and selling by establishing a purchase-exchange process with a by providing a more holistic, personalized purchase, and uses the experience to create stronger ties (Young, Charles E,2002). Other major factor that contributes in consumer buying behavior is: Market segmentation A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs) (P. Kotler, 2003), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. Models used for influencing Consumer Behavior Advertising models used for co relating consumer buying behavior and advertising use the following variables as part of their studies. Depending on the type of model used, these variables are assigned different weight ages, which are ultimately used to compute the final result. Stage Dependent variable of interest Typical model used for research Need Arousal Purchase (category choice) Purchase   timingBinary choice models  Ã‚  Ã‚  Information Awareness (aided/ unaided) Consideration revoked set Choice set Belief dynamicsIndividual awareness models Consideration models  Ã‚  Ã‚  EvaluationProduct perceptions Product preferencesPerceptual mapping/ multidimensional scaling model Attitude models: Compensatory Non-compensatoryPurchaseBrand choice Store choice Quantity choiceDiscrete choice models Hierarchical modelsPost PurchaseBrand satisfaction/satiation Word-of-mouthSatisfaction models Variety-seeking models Communications network From John H. Roberts and Gary L. Lilien: Explanatory and Predictive Models of Consumer Behavior The most common of the models listed above consist of the following: 1. Preference formulation basis Beliefs about products (perceptions) can be measured directly by asking consumers how much of a feature they perceive a certain product to contain, or they can be inferred, by asking consumers how similar certain products are and then inferring what discriminates between different products (Bass, Frank M, 1973). Here the strategy is to align the consumer preferences with that which is being offered by the company. 2. Compensatory/ Evaluation model In a compensatory model, the weakness of a brand or product on one dimension can be compensated for by strength on another, and those strengths or weaknesses are combined to determine an attitude toward the brand (Bhagat and Jagdish N. Sheth 1974). In non-compensatory models, usually only a small number of attributes (two or three. say) are wed to evaluate a brand, and shortcomings on one attribute cannot be overcome by favorable levels of another. Here products are complemented against one another so as to augments each other’s strengths and cancel out their weaknesses. 3. Model of awareness Once a consumer recognizes a need, he enters a state of heightened awareness in which he seeks more information about brands or products that could satisfy that need. Evaluation and brand choice take place based on the information resulting from this search. Here the main goal is to make the maximum number of target audience aware about the product and its offerings. 4. Satisfaction models The modeling of consumer satisfaction is based on the confirmation / disconfirmation paradigm. Confirmation occurs when the consumers perception of how the product performs after purchase matches the expectation the consumer had prior to purchase. Positive disconfirmation occurs when product performance exceeds expectations; negative expectations occur when the product falls below expectations (Stuart, Ewen, 2005). Here we try to find out if the product is fulfilling the need gap perceived by the customer and what is offered by the company in the form of its product offering. 5. Brand Attitudinal model The model proposed attempts to predict behavioral intention toward a particular brand within a product class across situations. The situational variables included consider the conditions necessary for a particular situation to affect the choice of a particular brand. The individual must first encounter the situation and then the product must be suitable for use in that particular situation. If these conditions are met, the likelihood of the individual using a particular brand in a situation can be assessed. Here emphasis is given to the consumer preference or non-preference of a certain brand, compared to its competitors 6. Innovation diffusion model Diffusion is the process by which a new idea or new product is accepted by the market. The rate of diffusion is the speed that the new idea spreads from one consumer to the next. Adoption is similar to diffusion except that it deals with the psychological processes an individual goes through, rather than an aggregate market process. In economics it is more often named technological change Conclusion In a field as vast and diffuse as that of consumer behavior and consumer markets, it is difficult to develop a single best synthesis. We have drawn from developments in the literature of the behavioral sciences, economics, marketing, statistics, and the like and have categorized according to the stage or stages in the decision process to which those developments appear most applicable. Previous models overlap these processes and stages but this integrating framework provides a useful way of organizing this large, diverse literature. Most of the models and theories postulated above have been able to identify many cognitive, intensive and psychological factors which eventually go into the buying process for any individual. These are such as Purchase Awareness, Belief dynamics, Product perceptions, Product preferences, Brand choice, Store choice and Quantity choice. The future of consumer behavior modeling is bright; newer models are richer, more flexible, and more closely attuned to modern data sources. Yet many phenomena are poorly model at the moment. Many modern areas such as modeling consumer purchase heuristics, modeling consumers psychological processes, matching models to market segment, and modeling preferences can serve as fruitful areas that deserve intensive attention in the future. And so we can say with far more probability and accuracy that advertising do affect consumer behavior and also helps us to register our brand in their subconscious or conscious minds thereby helping the organization boost sales. References   Bass, Frank M. The Theory of Stochastic Preference and Brand Switching, Journal of Marketing Research, 11 (February 1974), 1-20. Belk, Russell W. An Exploratory Assessment of Situational Effects in E, Behavior, Journal of Marketing Research, 11 (May 1974), 156-163. Belk, Russell W. The Objective Situation as a Determinant of Consumer Behavior, Proceedings. Fifth Annual Conference, Association of Consumer Research, Chicago, 1974, forthcoming. Bhagat, Rabi S., P.S. Raju, and Jagdish N. Sheth (1974), The Prediction of Buying Intentions: A Comparative Study of the Predictive Efficacy Attitudinal Models,† New Orleans, Louisiana. Clark, Eric, The Want Makers, Viking, 1988 Young, Charles E., The Advertising Handbook, Ideas in Flight, Seattle, WA April 2005 Holt, D. (2002) Why Brands Cause Trouble? A dialectical theory of Consumer Culture and Branding in Journal of Consumer Research, June 2002 Lees, Loretta, (1998) Urban Renaissance and the Street in Nicholas R. Stuart, Ewen., (2005) Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, Basic Books Williamson, Judith (1994): Decoding Advertisements (Ideas in Progress), Marion Boyars Publishers Ltd Wernick, Andrew (1991) Promotional Culture: Advertising, Ideology and Symbolic Expression Klein, Naomi. (2000) No Logo: Taking Aim at the Brand Bullies. New York: Picador Duane C. S. and Nerone, John C, (2007) Freedom from Advertising Cook, Guy (2001 2nd edition) The Discourse of Advertising, London: Routledge Graydon, Shari (2003) Made You Look How Advertising Works and Why You Should Know, Toronto: Annick Press

Innovation in Nursing Education Term Paper Example | Topics and Well Written Essays - 3750 words

Innovation in Nursing Education - Term Paper Example This research highlights that in the 21st century context, nursing operations have become quite significant and complex. With this concern, nurse educators have a vital part to ensure that they are preparing the nurses effectively for future. Nursing education must be modified so as to prepare nurses who can fulfill the upcoming health care requirements. In present days, nurse education requires developing technological understanding besides the nursing talents. Nurses are the forefront users of technology. As technological applications has turned out to be an essential part of patient care, nurses have improved their scope of practice acquiring knowledge and practical experience in the field of using electronic information in education. Technology has transformed the connection between nurses and other health service providers like doctors, physicians, surgeons and so on. The inclusion of technology in nursing education practices can be observed since World War II. Nursing education concerns about the nature and the application of technological devices. In the period of 1870s and 1940s technology had triumphed in nursing practices. During that time, nursing practice was renovated by new technical devices like thermometer, electrocardiograph machine, stethoscope, X-ray and microscope. This enhanced the reliability of medical analysis leading towards the overall betterment of medical treatment and effective relationship between doctors and patients. With respect to the historical perspective, the technology is continuously changing in nursing education and practices. ... In the technological era nurses face significant challenges with respect to learning and employing. Information technology (IT) influences the manner in which nurses are educated and practice patient care. Furthermore, improvements in IT have also become an essential part of development and continuous education in nursing. Nurse educators have begun to employ informatics applications to assist the nurses. For instance, nurse educators can provide instruction through web-oriented sessions combined with discussion sheets and electronic analysis. Nursing students are able to search information through websites. But technology has also raised the issues such as privacy and security in the field of nursing. There are multiple viewpoints with respect to technology advances in nursing education. As the nursing education has changed some believe that technology can lead to new excitement, new ability and higher prospect to develop. But others’ view technology as disturbance or risk fo r nursing practice as maximum use of technology can make the nursing occupation obsolete (Rivers & Et. Al., n.d.). Table of Contents Innovation in Nursing Education 1 Abstract 2 Table of Contents 4 Introduction 5 Literature Review 6 Historical Perspective of Technology in Nursing Education 6 Technological Issues in Nursing Education 8 Issue of Shortage of Educators 9 Safety issue for importing technology 10 Other issues for importing technology in nursing education 11 Discussion 12 Evaluating new frontline 14 Ethical issues in technology 16 Conclusion and recommendation 18 References 21 Introduction Technologies have unlocked several new pathways to assist nurse educators in providing training facilities. The rapid growth of electronic education atmosphere has amplified the

Conceptualizing a Business Research Paper Example | Topics and Well Written Essays - 1000 words

Conceptualizing a Business - Research Paper Example As the paper outlines, the current business environment comprises of firms and organization offering different kinds of products and services (John & Randel, 2010). It is evident that researchers have attempted all explorations concerning the consumers’ needs that fit modern times. Introduction and adoption of capitalism presented a new are of free enterprise. This led to the aspect of competition among product manufacturers and service providers. In this context, there was the establishment of many companies manufacturing the same product type and providing similar services. In this case, it is fundamental that every company defines itself in a unique manner that differentiates it from its competitors. Therefore, entry of a new business firm into the market requires thorough execution of the conceptualization step. This will facilitate dispensation of the company’s operating principles to the concerned stakeholders (John & Randel, 2010). Mission Doll Company Limited ai ms at developing systematic mechanisms that will strive towards responding to the consumer's needs in the soft drink industry. The main focus of this company is to place the customer at a reference position in all its entire practices. Doll seeks to fill the gaps that are present in the beverage market. The company acknowledges the fact that there are numerous shifts in most social dynamics with respect to the aspects of lifestyles and fashion. As a result, the consumer market is currently divided along the lines of trends and lifestyles. In this regard, Doll seeks to develop a corresponding shift in the products’ nature as per the dictates of these external forces of social dynamics. This company will ensure the production of customized soft drinks based on the aspect of lifestyle and fashion. In this company, the consumers participate in decision-making exercises through the expression of their interests concerning product preferences. Therefore, the main objective of Doll Beverage Company is to address contemporary customers’ needs by responding to the social dynamic forces (John & Randel, 2010). Vision The company’s vision statement is, â€Å"Become the leading soft drinks manufacturer by responding to the aspects of social dynamics†. Doll aims at establishing a strong market base in the consumer population by responding to their needs through product differentiation. The company will integrate all the concepts of business ranging from social responsibilities to ethics in ensuring development and maintenance of a healthy relationship with the consumers. The basis of the company’s operation is to address the product issues resulting from the aspect of social dynamics (John & Randel, 2010). Doll appreciates the fact that consumers’ preferences are continually diversifying due to the relative morality in both the social and economic pillars of society. Therefore, the company seeks to identify the social changes and re spond to them accordingly in terms of product customization. The company will always identify emerging trends in fashion and lifestyle platforms. Consequently, Doll will produce tailor-made soft drinks for the consumer classes created by these social dynamic forces. We will develop close and healthy relationship with customers by incorporating them in decision making processes concerning product specifications.

Patient Protection and Affordable Care Act Research Paper

Patient Protection and Affordable Care Act - Research Paper Example PPACA will impact small, medium, and large businesses. In addition, this paper brings into light the impact of PPACA on the current and future employees in small, medium, and large businesses. Patient Protection and Affordable Care Act (PPACA) is a health care reform act officially signed into law by Barrack Obama, the current president of the United States (Timby and Smith 4). PPACA is also referred to as Obamacare. This act was drafted with the main objective of making available a cost effective or inexpensive health care to individuals in the U.S. who until that time could not afford health care insurance. Statistics from the Centers for Disease Control and Prevention (CDC) cited by Timby and Smith shows that "Prior to its passage, approximately 47 million Americans had no access to healthcare, and another 30 million had inadequate healthcare coverage" (4). It is of significance to note that those individuals already covered by healthcare insurance before the enactment of PPACA ar e likely to observe only slight changes in terms of their health insurance coverage. (Timby and Smith 4). Estimates explicated by Timby and Smith shows that approximately 32 million individuals in the United States were anticipated to have healthcare coverage by the year 2014 as a result of Obamacare (4). There are a number of issues stipulated in the PPACA act. Firstly, the act obligates individuals in the U.S. who can afford health insurance to pay for their cover or otherwise pay a fine (Timby and Smith 4).

Cause and Effect Essay - The Causes of Terror :: Argumentative Persuasive Topics

The Causes of Terror    There are (at least) three kinds of causes of radical Islamic terrorism:    i. Worldview: The Religious Rationale ii. Social and Political Conditions: Cultures of Despair iii. Means: The Enabling Conditions    The Bush administration has discussed only the third: The means that enable attacks to be carried out. These include: leadership (e.g., bin Laden), host countries, training facilities and bases, financial backing, cell organization, information networks, and so on. These do not include the first and second on the list.    i. Worldview: Religious Rationale    The question that keeps being asked in the media is, "Why do they hate us so much?" It is important at the outset to separate out moderate to liberal Islam from radical Islamic fundamentalists, who do not represent most Muslims.    Radical Islamic fundamentalists hate our culture. They have a worldview that is incompatible with the way that Americans-and other westerners-live their lives. One part of this world view concerns women, who are to hide their bodies, have no right to property, and so on. Western sexuality, mores, music, and women's equality all violate their values, and the worldwide ubiquity of American cultural products, like movies and music, offends them. A second part concerns theocracy: they believe that governments should be run according to strict Islamic law by clerics. A third concerns holy sites, like those in Jerusalem, which they believe should be under Islamic political and military control. A fourth concerns the commercial and military incursions by Westerners on Islamic soil, which they liken to the invasion of the hated crusaders. The way they see it, our culture spits in the face of theirs. A fifth concerns jihad-a holy war to protect and defend the faith. A sixth is the idea of a m artyr, a man willing to sacrifice himself for the cause. His reward is eternal glory-an eternity in heaven surrounded by willing young virgins. In some cases, there is a promise that his family will be taken care of by the community.    ii. Social and Political Conditions: Cultures of Despair Most Islamic would-be martyrs not only share these beliefs but have also grown up in a culture of despair: they have nothing to lose. Eliminate such poverty and you eliminate the breeding ground for terrorists. When the Bush administration speaks of eliminating terror, it does not appear to be talking about eliminating cultures of despair and the social conditions that lead one to want to give up one's life to martyrdom.

Organizational Behavior Research Study Design Essay

This research question was chosen due to the proximity and significance of the results to our lives as university students under constant stress. Student stress factors include, but are not limited to: living on a budget, living away from family (international students predominantly), time issues relating studying and/or working, culture shock, adapting to a new country, climate, people. It may be particularly relevant to identify the role of extroversion in dealing with stress, for students may so take it as a way to reduce stress if extroversion proves to be effective. Even more so, if through the questionnaires a positive correlation between individualism and stress is observed, extroversion may serve as a coping method with stress, as it is expected that extroverts rely on people to feel good; if introverts rely solely on themselves to cope with stress, factors such as emotional stability (brain or personality anomalies or disorders) may play a crucial role in determining whether or not there is the possibility for individualism to exacerbate stress. The model below expresses the relationship between the variables. The independent variable is the individualism factor of cultures. The dependent variable is the stress factor The third variable is extroversion, which acts as a mediator in theoretically reducing stress in students from individualistic cultures.? Hypotheses Hypothesis: Extroversion has a positive correlation in the reduction of stress in students from individualistic cultures. Hypothesis 2: Introversion has a negative correlation in the reduction of stress in students from individualistic cultures. Hypothesis H0 = Extroversion plays no role in reducing stress in students from individualistic cultures. Methodoogy Design The survey sample method was the preferred of data collection is through questionnaires due to the convenience and readiness through which results can be attained. Each questionnaire is a personal and confidential paper with only the student’s answers and nationality; only questionnaires with students from countries with individualism levels higher than 65 (according to the Hofstede scale) will be considered. The first questionnaire will be designed with the finality to discern between extroverts and introverts; it will consist of 15 basic questions about the person’s life setting, measuring their level of sociability and privacy. Later, they will be provided with a second questionnaire about the level of and how often they experience stress or positive moods, and will be measured by 20 questions about their life style and perception. These questionnaires will provide an overview of the level of stress experienced by extroverts and introverts. Questionnaires are not only cheap to administer, they also provide of insight on symptoms and emotions and the quantitative analysis thereof; however, the social desirability bias may jeopardize the objectivity of some answers, as well as the risk of some sensitive questions triggering specific reactions in students who might shape the answers. Sample questions can be found in Appendix 1. Data analysis Considering the many limitations in this study design proposal, with the potential large number of respondents, it was decided there is no representative sample for the statistical analysis of the questionnaires. The answers of the questionnaires will be translated to SPSS and due to the ordinal nature of the variables will allow for the data to be analysed through crosstabs and represented in bar charts, frequency tables and a scatter plot with a best fitting line. Reasoning and Evidence for Hypothesis Testing It has been inculcated that extroversion may be predictive of and is strongly correlated with, happiness (Costa, McRae & Norris, 1981). Headey, Glowacki, Holmstrom and Wearing (1985) argue this is conciliatory with extroverts experiencing more satisfactory life events with friends or at work. Additionally, previous studies suggested that good mood shows an increase in dopaminergic activity in several areas impinging of emotion and cognition; resulting furthermore, in a greater cerebral capacity to contrive stress. Since stress is as a negative emotional factor and good mood a positive emotional factor, this is supportive evidence that stress and good mood work in an opposing fashion; particularly with the observation that mental effects on the brain are reverse. Considering other studies’ deductions, circumstantial and medical evidence, we are prepared to consider and accept extroversion as a strong indicator of happiness and therefore a mitigator of stress. Happiness is ordinarily perceived as the quality of one’s life, the state of well-being, how much one likes life or, the degree to which one appraises live positively; the liking or positive appraisal of life may be stretched to the point of satisfaction, if high enough. However, the satisfaction with life is a mental state (constant or fleeting), but leaves doubts as to the nature of this mental state. The variance in interpretation and perception of concrete (words) and abstract (emotions) aspects among people is what precludes a conclusive result as to how can extroversion relate to happiness, the relationship between happiness and stress, and ultimately the point at issue that is if and how extroversion reduces stress. If happiness is positively correlated to extroversion and is negatively correlated with stress, we decided that measuring people’s extroversion may provide insight into their level of happiness which will allow us to infer into how efficiently they deal with stress. Putting it into a methodical perspective in accordance with our hypothesis; if a person belongs to an individualistic culture and is an extrovert, we expect them to have lower stress levels than people from the same individualistic cultural background who are not extroverts. This experiment’s design allows us to determine if extroversion does indeed reduce stress by hopefully identifying a pattern, and in case of such pattern, it will allow for grounds to further investigate other factors which may serve as coping mechanism for stress in ntroverts from predominantly individualistic cultures –which makes this theory generalizable, considering environmental factors are known. Hypotheses Testing The hypotheses will be tested through the answering of the questionnaires. Each questionnaire will aim to gauge the level of stress, extroversion (introversion) and happiness of each student. The statistical analysis will assay how these aspects are interrelated and provide an empirical conclusion as to the effect of extroversion in the stress factor of students from individualistic culture. The correlation of the measuring aspects can help determine whether there is a significant positive or negative relationship between the measuring aspects. As stated in the first hypothesis, we expect a positive correlation between extroversion and stress reduction in students from individualistic cultures due to the relating determinant, happiness. Conversely, the alternative hypothesis is to evaluate the degree to which an opposite relationship exists, in the absence of a correlation in the first hypothesis.

The Controversy Of The Practice Of Euthanasia - 1605 Words

The controversy of a doctor assisting their patient who is already dying, end their life sooner to save them from continuous unnecessary pain and agony has been the topic of controversy for years. The practice of euthanasia is in my opinion a mercy and should not be banned because in reality it doesn’t physically hurt anyone. You could say it hurts the patient but then again that patient is already in tremendous pain or in an incapacitated state of no recovery, as in paralyzed or brain damage etc., so in reality it would actually help them by assisting ending their pain by assisted suicide. A doctors job is also always help their patients and the practice of assisted suicide in many ways is actually helping the person. However there has and probably always will be people who do not agree with the idea of a dying person end their life for sooner than nature had intended. This demographic would suggest that by dying by your own hand or assisted by a physician for medical reasons is still considered plain suicide. And for the religious people it is a sin by their beliefs. The people could also argue that it is not a person’s right to make that decision. Euthanasia or Physician-assisted suicide as some call it has been done for centuries. The controversy of this has also existed since those times. Back in Greek and roman times as today regular suicide, as in a person who is not dying or incapacitated, was not accepted and I agree but that’s a whole different topic. But back inShow MoreRelatedThe Issue Of Euthanasia And Euthanasia868 Words   |  4 PagesDarek Abe Johnson-Olin English 101 1 December 2015 The Right to Die Euthanasia, known for being the practice of deliberately ending a life, is usually performed to relieve an individual from incurable diseases or suffering (Methods of Euthanasia). 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